Analytics & Research Services is a strategic focus as well as a core competency of ESTA Technologies. Since pioneering Analytics services in United Kingdom back in 1997, ESTA has established a dominant market leadership position. ESTA has further strengthened its leadership position in the analytics and data management space. The addition of domain expertise in Retail, Consumer Packaged Goods, and Infomediary verticals and a combined team of 3500-plus analytics and market research specialists today serve over 125 clients across all industries.

Companies store terabytes of data. Yet, it is rarely analyzed with the rigor required for critical decision-making, either due to lack of "bandwidth", focus, or know-how. This is where our experts come in.

Drawing on considerable domain expertise and mastery of sophisticated research science, we help clients make fact-based decisions for superior results. By quantitatively and qualitatively scrutinizing data we can deliver the insight necessary to assess a new business opportunity, mitigate market risks, or retain and build market share. In short, almost any data, properly broken down and interpreted, can improve performance.

SERVICE OFFERINGS

As one of the largest Analytics & Research organizations, ESTA provides a comprehensive set of offerings that include Predictive Scoring, Business Research, Market Research, MIS & Reporting, Forecasting, Credit Decisioning, Financial Modeling, Simulation, Clinical Data Intelligence, Customer Loyalty, Direct Marketing, Sales Force Effectiveness, Inventory Optimization, Logistics Analytics, Pricing Analytics, and Strategic Sourcing.

Business Research

ESTA's team of business research analysts, with its many years of experience, work with clients to deliver a customized research solution. We do this by leveraging multiple secondary information sources, conducting primary research, and applying forecasting, statistical modeling and financial analysis techniques. Our research services are provided across business functions to meet varied objectives, maximize returns and manage costs.

Clinical Data Intelligence

Most pharmaceutical companies find Contract Research Organizations to be very operational and not especially adroit at using the vast amounts of data collected in analytical ways that positively impact a clinical trial's performance and costs. ESTA's 500-plus Life Sciences analysts, by contrast, help pharmaceuticals significantly improve trial cycle times, cost of studies and implementation.

Credit Decisioning and Monitoring

ESTA's CD&M analysts help banks and financial Institutions manage commercial and consumer credit portfolio risk. The team specializes in debt and equity portfolios and has experience working with leading mainframe platforms, various consumer/commercial credit bureaus and world-class tools (SAS, Knowledge-Seeker, ModelBuilder, Unica, Moody's Risk Analyst, Hyperion Strategic Finance, Capital IQ, e-RAM, E-Credit, One Source, D&B, S&P, Reuters, Bloomberg etc). It provides solutions for all loan sizes (small, medium and large ticket) and addresses the entire deal life cycle from origination to account monitoring.

Customer Loyalty

ESTA has extensive experience in setting up loyalty research programs for clients that include both business-to-business (B2B) and business-to-consumer (B2C) customer loyalty studies. Our experience has taught us that B2B customer relationships are at least as amenable to proactive loyalty management as B2C ones. In B2B, though, there is frequently a multi-layer relationship structure, and hence, a greater need to differentiate among strategic/decision-maker contacts, influencers and implementers/operational contacts within a customer organization. Bottom line: Our clients know querying the right customer contact groups not only yields the right loyalty score, it also helps clients assign the proper qualitative weight to that score.

Direct Marketing

ESTA's analysts have many years of experience managing the end-to-end processes of Direct Marketing. This team has developed and executed campaigns across customer lifecycle stages, from acquisition to retention, and across channels such as direct mail, email and telemarketing. Our team has the experience of working on leading mainframe platforms, various credit bureaus and other data vendors, and world-class tools such as SAS, KnowledgeSeeker, ModelBuilder and Unica.

Financial Research & Modeling

ESTA's analysts help clients make strategic decisions in both equity and fixed-income markets. We use deep financial research and modeling expertise, our qualifications in Finance, Economics and Risk, and superior knowledge in quantitative techniques to help with new investments, acquisitions and divestitures. Clients range from commercial banks/financial institutions, investment banks, private equity funds, and large corporations in providing equity research, M&A support, Fixed Income Research and Modeling support.

Forecasting

In today's fluid business environment, managers need the most reliable prognostic information about emergent trends, and they need it early enough to provide ample time to prepare and react. Our clients rely on us not only to show how what-if scenarios might play out, but also to handicap how likely they are to occur. The ESTA Forecasting team has years of experience forecasting for various industries and generating innovative responses tailored to market and business conditions around the globe. Specialties include forecasting of product demand, sales offers, call volumes, delinquency rates, and even licensing potential.

Inventory Optimization

Incorrectly stocked inventories not only lock up valuable cash but can also hide supply-chain process inefficiencies. To assist clients in unlocking working capital, our team of ESTA analysts—with experience in analyzing over 150,000 inventory SKUs worth billions—offers customized Lean Six Sigma solutions. We map the value chain within as-is processes to identify bottlenecks, establish sustained process visibility, and redistribute and optimize the inventory within the supply chain network.

Logistics Analytics

ESTA has experienced analysts whose mission is to help logistics service providers and shippers unlock value from their customers' supply chain. Our focus is on driving reduction in cost/mile, on-time pickup and delivery and realizing higher asset utilization. We have conceptualized and executed analytics projects across the entire Logistics Value Chain, everything from Carrier Sourcing, and Network Design and Optimization, to Fleet Sizing, Load Planning, Network Visibility, and Freight Payment. The team also has expertise on i2 TM platform and major logistics network optimization tools such as i2 TMod, Paragon and Supply Chain Strategist.

Market Research

While every market research study is unique, the strength of ESTA Analytics lies in leveraging its experience and expertise to provide end-to-end market research solutions. With a pool of research analysts and subject-matter-experts, ESTA provides holistic and integrated solutions across verticals. Our specialty areas include Customer Satisfaction and Loyalty Studies, Market Assessment/Customer understanding, and New Product Development Studies. Our primary research team has become a partner for leading companies worldwide and clients have come to value our global-delivery, multi-lingual capabilities with rich B2B domain experience, as well as the Six Sigma rigor we apply to all quantitative and qualitative research effort.

MIS & Reporting

ESTA's MIS team handles large amounts of data through complex data architecture for quick turnaround in managing business reports. We provide data Acquisition, Extraction, Cleansing, Processing, Mining, Reporting and Modeling. Detailed monthly, weekly and daily reports are distributed to 1000 stakeholders across a broad cross-section of industries, providing line-management with the information needed to make immediate decisions. At the other end of the spectrum are information packs, which are used by middle- to senior-management to make longer-term strategic decisions on matters such as monthly sales trends, annual revenue, regional sales by product line for the quarter, industry production figures for the year, number of employees by quarter, and weekly shipping costs by carrier.

Predictive Scoring

ESTA's Predictive Scoring solutions help businesses make informed, data-driven decisions about their operations. We have over 200 Predictive Scoring experts, most with advanced degrees in Statistics, Mathematics and Econometrics. Besides scorecard development, we provide upstream and downstream services, from data planning and scorecard validation, to implementation, and performance tracking. We also have expertise in using scores with other decision elements to build rule-sets and strategies for scorecard implementation across the Marketing, Risk and Collections functions.

Pricing Analytics

ESTA has strong expertise in Pricing Analytics across consumer and industrial businesses. The Pricing team consists of analysts with advanced degrees in Statistics, Operations Research, Business Management, and Economics. Our Pricing solutions include Guideline Price Setting, Price Elasticity / Sensitivity, Cross-Elasticity, Contract Pricing, Price Testing, Dynamic Pricing, Discount Pricing, Bid Pricing, Price Value Mapping and Lease Pricing.

Sales Force Effectiveness

ESTA helps clients increase their sales force productivity and ROI. Our team of Sales Force Effectiveness experts has over a decade's experience enabling salespeople in a wide variety of industry verticals to make faster, smarter decisions. The team has executed analytics projects ranging from simple sales reports to development of complicated sales-projection simulator models, right through to high-level strategy formulation and incentive-compensation support services. Our team has experience of working on leading mainframe platforms, various credit bureaus and other data vendors, and world class tools such as SAS, KnowledgeSeeker, ModelBuilder and Unica.

Simulations

With increasing globalization of trade and services, a typical mid-to-large size organization works with multiple suppliers, manufacturers, distributors, retailers and customers all over the world. Analyzing activity within and between each of these highly interdependent supply chain links is an incredibly complex undertaking. Our simulation techniques map these interactions and account for uncertainty with What-If analyses that help clients make hypercritical decisions.

Strategic Sourcing

ESTA provides a one-stop shop for Sourcing in the areas of decision support, performance analysis and key performance indicator management. Our sourcing expertise and analytical solutions help clients reduce their total cost of ownership, mitigate supply risk and improve supply performance.

Supply Chain Decision Services

Companies globally are facing increased supply chain complexity (global footprints, reduced response times, cost and demand volatility, complex supplier landscape) putting pressure on key financial metrics e.g. cost of procured goods, logistics, manufacturing; working capital and cash flow. This has led to heightened risk profile of supply chain and related financials.

BUSINESS IMPACT

Mastery of advanced analytical tools and methodologies, as well as Lean Six Sigma in project execution, enables us to deliver insightful analyses and cost-effectively compile the actionable intelligence clients need to compete better through informed, smarter business decisions. Read more about how we use Analytics in generating business impact for the clients we serve in the respective pages of our offerings.

  • Business Research

    Clinical Data Intelligence

    Credit Decisioning

    Customer Loyalty

    Direct Marketing

    Financial Modeling

    Forecasting

    Inventory Optimization

    Logistics Analytics

    Market Research

    MIS & Reporting

    Predictive Scoring

    Pricing Analytics

    Sales Force Effectiveness

    Simulation

    Strategic Sourcing

    Supply Chain Decision Services

  • ESTA Technologies, a global leader in technology-enabled solutions, has announced its latest acquisition, which will further enhance its product line and give the company an ever larger presence in the cloud technology space.

    "Since our founding, ESTA has been at the forefront of addressing market trends," said Markson E. Ellison, ESTA Chairman and Chief Executive Officer, in a statement. "Today, more than ever, clients are seeking a partner who can bring strategy, technology and operations together to seamlessly deliver a truly transformative customer experience"